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What are Promotional SMS?
Promotional SMS are used to promote a service or product. As per TRAI guidelines, such messages can be pushed from 9 AM to 9 PM only and do not deliver to DND registered numbers. Any promotional messages pushed before 9 AM or after 9 PM or on to DND registered numbers attract a monetary penalty. For more details and clarity on how to send SMS communication to DND registered numbers, do request for a free consultation in the Sign up page.
What are Transactional SMS?
Transactional SMS are used to provide transaction updates to customers. As per TRAI guidelines, such messages can be pushed anytime during 24 hours and can deliver to DND registered numbers also. Any promotional messages through a Transactional SMS Service or on to DND registered numbers attract a monetary penalty. For more details and clarity on how to send SMS communication to DND registered numbers, do request for a free consultation in the Sign up page.
What is an SMS API?
Usually Bulk SMS Services providers provide an online panel to push SMS to your target audience. Most times clients have their own customised software, ERP, CRM which their customers use They require the SMS service to be integrated with their software and automate the SMS sending process. This is achieved by connecting an API service with the client software. The push SMS process is automated in such cases where the API connectivity allows seamless push of SMS to the target audience.
How many characters constitute one SMS?
Global standards allow 160 characters in a single SMS in the English language. These 160 characters could include alphabets, digits, special characters, spaces or newlines. In case the character length goes beyond 160 then multiple SMS credits get deducted and the message gets delivered as a long message. The character length in a long message gets modified to 153 characters from 160. These counts are different for Non-English SMS.
What is an Opt-In with respect to TRAI Rules and Regulations?
An Opt-In is a permission given by the mobile subscriber (on paper or digitally) to an advertiser, for pushing promotional information updates over the medium of SMS or Voice. The digital Opt-In is acceptable to a greater degree by Mobile Operators for any DND complaints generated. A digital Opt-In could be a screen shot of any CRM / ERP / Database. Details like Name, Mobile Number, Registration Date, Client Address etc. are mandatory in the Opt-In. Any Opt-In is valid for a period of 6 months.
What is DND?
An option is provided to Mobile Subscribers to register their numbers with their Mobile Network Operator into the DND register. DND stands for "Do Not Disturb". Once registered into this register, the mobile subscriber cannot be sent any promotional messages / calls by any Telemarketer. It provides flexibility to the mobile subscriber to control the unwanted promotional incoming messages / calls.
Do you have a Reseller Program?
Yes, We have a Reseller Program. The Reseller prices are volume based. Please contact us for more details.