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WhatsApp Services

WhatsApp for Business Communication

WhatsApp has emerged as a powerful and widely accepted platform for connecting with both potential and existing customers. Owing to its popularity for personal chats and information sharing, it has become a preferred channel for business communication as well.

The platform supports a range of message types—transactional alerts, informational updates, and promotional content. In addition to being cost-effective and fast, WhatsApp is regulated by Meta, which helps prevent misuse and spam. Users can block numbers that send unsolicited messages, further enhancing its credibility and user trust.

Businesses can leverage WhatsApp for communication through software applications rather than relying solely on mobile devices. Most service providers offer web-based dashboards or APIs to facilitate large-scale message dissemination.

WhatsApp Messaging Categories

Push from a Single Number

Ideal for businesses already using custom software solutions that need to integrate WhatsApp messaging for automated transactional alerts.

  • WASMS HTTP API for seamless integration with websites and web-based software
  • DLL or command-line integration options for desktop applications
  • Wallet / Credit based usage tracking model - charges deducted only for active WhatsApp numbers
  • Real-time delivery reports and statistics
  • Instant message delivery and dashboard updates
  • High delivery accuracy and transparency
  • Message formats supported: Text, Images with captions, PDFs
  • Plug-and-play integration—no documentation required
  • Suitable for API-based transactional alerts
  • Effective for low-volume promotional campaigns
  • Not suitable for high-volume promotional messaging

Push from Multiple Virtual Numbers

This method enables the broadcast of multimedia messages (Text, Images, PDFs, Videos, Audios) using multiple virtual WhatsApp numbers configured by the service provider.

  • One-way message delivery
  • Incomplete or unreliable delivery reporting
  • No support for capturing user responses
  • Semi-automated process with predefined campaign windows (preferably 9:30 AM to 11:00 AM)
  • Non-operational on Sundays, public holidays, and major festivals
  • Automated credit refund for inactive numbers
  • High risk of number blocks during bulk campaigns
  • Inability to track campaign ROI due to lack of detailed delivery reporting
  • Not recommended for long-term or large-scale campaigns

Push from a WhatsApp Verified WABA Number (Green Tick Service)

This is the official WhatsApp Business API (WABA), backed by Meta, and is ideal for businesses seeking legitimacy, scale, and advanced features.

  • API-based with Meta server connectivity
  • Enables large-scale promotional campaigns
  • Supports quick replies and CTA buttons
  • Requires proper documentation, a verified website, and a Facebook Business Page
  • Includes keyword-based chatbot features
  • Setup fees, subscription charges, and per-message costs apply
  • HTTPS-enabled website
  • Verified Facebook Business Page
  • Business verification documentation
  • Charged on a conversation-based model
  • Business-Initiated Messages (requires pre-approved templates)
  • User-Initiated Messages (no template approval required)
  • Suitable for bulk promotional campaigns and transactional alerts
  • Supports full API integration with backend software
  • Displays business name and logo for improved brand credibility
  • Requires prior opt-in from customers
  • Not suitable for unsolicited or spam campaigns

Other Tools & Services available

Designed for businesses that use WhatsApp Web extensively without backend software.

1

No API integration

2

Supports promotional messages to your own database

3

Does not support CTA buttons or quick replies

4

Desktop-based (Chrome extension)

5

Uses mobile phone’s WhatsApp account

6

Basic CRM features: message scheduling, reusable templates, note management

7

Subscription-based with no setup or per-message cost

8

No need for website or Facebook Business Page

Ideal for businesses with backend systems that need WhatsApp automation.

1

API available for backend integration

2

Supports promotional messages to own client base

3

No support for CTA buttons

4

Based on WhatsApp Web hosted on a server

5

Utilizes mobile WhatsApp number

6

Chat Bot / Workflow feature available

7

No setup or subscription fees; per-message cost applies

8

No need for website or Facebook Business Page

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