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SMS Services

Overview of SMS Communication

Short Message Service (SMS) is one of the most reliable and cost-effective modes of communication for businesses looking to connect with their target audience. From critical alerts to promotional updates, SMS serves as a versatile channel that ensures timely delivery and high engagement.

 

Being regulated by the Telecom Regulatory Authority of India (TRAI), SMS communication is governed by strict compliance protocols, offering a secure platform that prevents misuse and spam.

Types of SMS Communication

Standard messaging service where individuals communicate directly via mobile phones.

Used for business purposes, this method allows SMS to be sent through software applications to large audiences. Commonly referred to as Bulk SMS, this service enables instant communication for Marketing & Promotional campaigns, Alerts & Notifications.

DLT Registration Process Mandatory for SMS Usage

Before initiating any SMS campaigns, businesses are required to register on the Distributed Ledger

Technology (DLT) platform as mandated by TRAI. The DLT registration ensures transparency and prevents unsolicited communication.

 

Registration Stages & Timelines:

  1. Entity Registration (1 Day)
  2. Header (Sender ID) Registration (1 Day)
  3. SMS Template Registration (1 Day)

Note: 1. The DLT registration process typically takes 2-3 working days.
2. Operators charge a non-refundable fee of 5900 payable directly to Operator Bank account.
3. CommNest offers full assistance and guidance throughout the DLT registration process.

  • Header approvals are strictly based on the registered entity name
  • A. Service Implicit: For critical/transactional messages like OTPs, payment alerts, invoices. These deliver to all users.
    B. Service Explicit: For promotional or informational content. These do not deliver to DND registered numbers and will still consume SMS credits if they fail.
  • Widespread Reach: Every mobile device supports SMS.
  • Non-Intrusive: A subtle and accepted form of communication.
  • Cost-Effective & Instant Delivery: Real-time feedback on delivery status.
  • Highly Personalised: Ideal for tailored marketing messages.
  • Automation & Scheduling: Streamline your communication.
  • One-to-One Engagement: Strengthen customer relationships.
  • Secure & Private: Direct and confidential communication.
  • Multilingual Messaging: Connect with diverse audiences.
  • Two-Way Communication: Enabled through virtual numbers or short codes.
  • Link Sharing: Add URLs or CTAs in messages for enhanced interaction.
  • Text-Only Format: No support for images or videos.
  • Character Limitations: 1 English SMS = 160 characters. Longer messages consume multiple credits.
    1 Unicode SMS = 70 characters. Longer messages consume multiple credits.
  • Scheduled & Customised Messaging
  • Segmented Group Messaging
  • Robust Bulk SMS APIs (Integration with ERP/CRM)
  • Multilingual Support with live text conversion
  • White-Label Panel for Resellers
  • Comprehensive Reports including operator-level error codes

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